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Top Fundraising Ideas:
3 Hot Tips To Avoid Fundraising Burnout
1- Set Clear Goals, Firm Deadlines
Barb Lewis, veteran fundraiser and
staunch supporter of her high school in Lilburn, Georgia, has fought and
won the battle against fundraising fatigue. She believes one of the best
ways to beat burnout is to establish clear fundraising goals and set firm
deadlines for reaching those goals. "Identify what you need, how much
money is required and how long it will take to get it," said Lewis. Otherwise,
she says, fundraising activity can be never-ending. At her school, Lewis
sets beginning and ending dates for all fundraising projects. "That way
everybody knows that there will be closure."
2- Fundraisers
Do a few and do them well. Most fundraising companies who work with organizations
to raise money agree that, with fundraising, less can be more. Your fundraising
company should be consulting its customers to do only a few fundraisers
but, importantly, to do them well. Not only should schools and school
groups be watchful of their own fundraising efforts, many advise that
it is good practice to know what other groups in the area are doing to
raise money.
3- Know What Others Are Doing Today children and their parents
are fundraising for their schools in addition to raising money for other
groups. So it's important to know what, where, when and how others are
doing in fundraising. "I wouldn't dream of selling cookies in January
because that's when the Girl Scouts are at work," says elementary school
principal Nora Gledich "The last thing we want to do is duplicate the
efforts of others and over saturate the community. We'd only hurt each
other." At her school, Gledich works with the PTA at least one year in
advance so that they can coordinate fundraising efforts with neighboring
schools and other groups (youth leagues, scouts, etc.) who may be selling
in the community at the same time.
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